Miele Sponsors Third Annual Living by Design Virtual Showhouse
Appliances complement forward-thinking designs throughout the entire home
Miele, the world’s largest manufacturer of premium domestic appliances, announces its title sponsorship of the third iteration of the Living by Design Virtual Showhouse, which is officially open for virtual tours. Spotlighting 11 top designers and set digitally in Texas, the showhouse features designs unconstrained by budgets, giving designers the freedom to explore what is possible. Produced by Embello, this year’s showcase also includes LUXE Interiors + Design as the National Media Partner.
“Virtual showhouses make inspiring, high-level design more accessible, opening the door to spaces that are not limited by budget, materials, or location, and can be experienced anytime, anywhere,” said Laiza Cors, founder and CEO of Embello. “Now in our third year, the program continues to expand what a virtual showhouse can achieve without constraints, allowing visitors to move through the home, interact with the spaces, and shop the designs along the way.”
As a title sponsor, Miele appliances are incorporated throughout the home. From the Miele kitchen, designed by returning Living by Design Showhouse designer and Emmy-nominated TV host Bobby Berk to the Primary Bedroom designed by Lisa Mende and Living Room designed by Corey Damen Jenkins, visitors can experience Miele appliances in almost every living space.
“Without budget constraints, the designers were free to feature appliances in every way imaginable,” said Catherine Grayson-Roper, Vice President of Marketing, Miele USA and Mexico. “Visitors will experience real-life adaptations of the custom home of their dreams – featuring coffee systems and wine storage in the primary and guest suites, a full suite of Miele appliances in the kitchen, and beyond.”
This year’s showhouse is a 3-bedroom, 3-bath home and features 13 spaces by award-winning design influencers from around the country. Guests touring the home will not only experience exceptional Miele quality and performance, but also the sleek design and craftsmanship of the appliances. Appliances throughout the home feature M Touch technology, the innovative touch display which is simple to operate quickly and intuitively by touching or swiping the clear text touch screen.
Presented in collaboration with LUXE Interiors + Design, the showhouse can be explored through a virtual experience infused with the brand’s editorial lens. An accompanying feature in the May/June 2026 print issue complements the digital tour.
Design professionals and home enthusiasts alike can virtually tour the home room by room, explore distinct design elements, and experience and shop the space directly from their computer or phone screens. To explore the showhouse, visit here.
About Miele
Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.
Founded by Embello, the preeminent influencer marketing platform for the home and design community, the Living by Design Virtual Showhouse calls on a group of celebrated interior designers and influencers to imagine a completely virtual design showcase. The virtual experience includes amalgamating renderings, floor plan schematics, and products selected by each designer. This first-of-its-kind digital design event allows consumers and designers to engage with a wide variety of home brands with direct path-to-purchase callouts for potential consumers to buy pieces to incorporate into their own design projects. During its impressive inaugural launch in 2022, the showhouse received over 2 million unique visitors. For more information, please visit www.livingbydesignshowhouse.com.
About Embello
Embello is a high-touch influencer marketing agency built by and for the shelter category. Founded by design industry veteran Laiza Cors, Embello was established on the realization that no dedicated agency or platform existed to help home brands navigate the influencer space. Since its inception in 2018, Embello’s network has grown to include more than 10k influencers covering niche categories across home and lifestyle. For more information, please visit www.embello.com.