Inside the Lamborghini Lounge: Celebrating the Launch of the “Living by Design” Virtual Showhouse
Luxury Living Reimagined at the Lamborghini Lounge
To mark the launch of the third annual Living by Design Virtual Showhouse, Miele welcomed members of New York City's architecture and design community to the Lamborghini Lounge for an evening celebrating innovation, craftsmanship, and the future of luxury residential living.
Hosted in partnership with LUXE Interiors + Design and Embello, the evening brought together leading interior designers, industry partners and design media to unveil a groundbreaking virtual home where creativity is unconstrained by budgets, geography or traditional construction limitations. As the title sponsor, Miele was honored to help bring this visionary experience to life, showcasing how premium appliances can seamlessly integrate into every room of the home while enhancing both function and design.
Throughout the evening, guests gathered to celebrate the collaboration behind the showhouse and hear from project leaders Laiza Cors, Founder and CEO of Embello, Kathryn Givens of LUXE Interiors + Design, and Briana Ryan, Director of A&D Development for Miele, who shared the inspiration behind this year's experience and recognized the talented designers whose creativity shaped each space.
The Living by Design Virtual Showhouse represents a new way to experience residential design. Through immersive technology, visitors can explore beautifully curated interiors, engage with products throughout the home and discover innovative ideas that blur the lines between architecture, interior design and technology.
Miele appliances are thoughtfully integrated throughout the virtual residence, demonstrating how exceptional performance and timeless design extend well beyond the kitchen. From the well-appointed kitchen, entertaining spaces and beyond, Miele products complement a variety of design styles while supporting the organic rituals of everyday living.
The launch event also celebrated the remarkable group of designers whose work brings the showhouse to life, including Bobby Berk, Corey Damen Jenkins, Sasha Bikoff, Adam Hunter, Ahmad AbouZanat, Isabel Ladd, Lori Paranjape, Lisa Mende, Rasheeda Gray, Pulp Design Studios, and Kligerman Architecture & Design. Together, they created a collection of spaces that showcase bold ideas, thoughtful craftsmanship, and the future of luxury living.
More than a celebration of a new digital experience, the evening reflected Miele's ongoing commitment to the architecture and design community. Through partnerships like Living by Design, Miele continues to support designers by providing innovative solutions that elevate the home while encouraging creativity without compromise.
The Lamborghini Lounge, outfitted with a complete Miele kitchen, provided a perfect backdrop for the celebration – bringing together industry leaders in an environment that embodied performance, innovation and exceptional design. Conversations throughout the evening centered on the evolving role of the home, the opportunities created through immersive digital storytelling and the importance of collaboration across the design industry.
As guests explored the newly launched showhouse and connected with fellow designers and partners, one theme emerged consistently: the future of design is increasingly experiential, interactive and collaborative.
Photography credit: Alan Barnett