German craftsmanship meets fascinating innovation, since 1899.
Brand promise: Immer Besser
There are many good reasons for choosing Miele. Since the company's founding in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be “Immer Besser” (forever better) than our competitors and “Immer Besser” (forever better) than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.
Miele appliances, whether used for laundry care, vacuuming, or in the kitchen, are subjected to the strictest stress and endurance tests before their market launch. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organization, proving why we are the number-one choice.
Our design represents innovation, value, and timeless elegance. It shapes the user experience - meeting expectations, facilitating handling, and creating trust. Numerous earned attest to Miele’s design excellence.
Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us. More specifically, we want to ensure energy efficiency and resource conservation with our products and production processes, and also to take responsibility for our employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative, and is a signatory of the “Diversity Charter”.
REACH – Information on critical substances
Information on critical substances according to Art. 33 of the European Regulation 1907/2006.
Two families, one company: founded nearly 120 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendants of the pair. With 11 employees, 4 lathes, and a drilling machine, Miele and Zinkann launched their first cream separators and butter machines in 1899 in Herzebrock, Germany. Their guiding principle, “Immer Besser” – which translates as “Forever Better”, still shapes the company today.
From East Westphalia to the rest of the world: Miele is represented in 50 countries/regions by company-owned sales organizations and in about 50 additional countries via importers.