Data protection

Data protection

Miele, Inc. ("Miele" or “Us”) is committed to safeguarding your privacy online. Please read this privacy policy to understand how your personal information will be treated as you make full use of this website (the "Site"). This privacy policy is only applicable to the information we collect from the Site. This privacy policy may change from time to time, so please check back periodically. 

WE PROVIDE THE SITE FOR USE ONLY BY PERSONS LOCATED OR RESIDENT IN THE UNITED STATES OF AMERICA, ITS TERRITORIES AND POSSESSIONS (THE “U.S.”). MIELE MAKES NO REPRESENTATIONS OR WARRANTIES THAT MATERIALS ON THIS WEBSITE ARE APPROPRIATE OR AVAILABLE FOR USE IN OTHER LOCATIONS, AND ACCESSING THEM FROM TERRITORIES WHERE THEIR CONTENT IS ILLEGAL IS PROHIBITED. IF YOU ACCESS THIS SITE FROM OUTSIDE THE U.S., YOU DO SO AT YOUR OWN RISK AND MIELE DISCLAIMS ANY AND ALL RESPONSIBILITY OR LIABILITY FOR COMPLIANCE WITH ANY NON-U.S. LAWS.

  1. What This Privacy Policy Covers
  2. Information Collection and Use
  3. Information Sharing and Disclosure
  4. Google Analytics
  5. Cookies
  6. IP Addresses
  7. Links To Other Sites
  8. Security and Integrity of Information
  9. Limitation of Liability
  10. Retention of Information
  11. Your Privacy Choices
  12. Your California Privacy Rights
  13. Questions or Suggestions

1.  What This Privacy Policy Covers 
This privacy policy covers our treatment of personally identifiable information that we collect when you are on the Site or in email, text and other electronic messages between you and this Site. This privacy policy does not apply to information collected by (i) us offline or through any other means, including any other website operated by Miele or any third party or (ii) any third party, including through any application or content . 

2.  Information Collection and Use 
We collect personally identifiable information when you send us requests for information through our Site. We may also collect such information from our affiliates and third parties. We collect information about the services that you use and how you use them, like when you watch a video, visit a website that uses our advertising services or view and interact with our ads and content. This information includes duration and quantity of page visits, downloads, specific product searches and needs and/or such information that a service such as Google Analytics would capture. See www.google.com/analytics. Personal data that you convey to us via our Site is collected, stored, used and processed by or on behalf of Miele.

We also automatically receive and record information on our server logs from your browser.

We use your information for five general purposes:

  • To fulfill your requests for certain information and services;
  • To provide our services to you;
  • To contact you about our services and related services;
  • To ensure the security of the Site; and
  • To share your information with our employees and affiliates to help serve you better.

We may also use information provided by you in other ways which we typically describe to you when you provide such information or for any other purpose with your consent.

3.  Information Sharing and Disclosure 
We may disclose aggregated information (that is, information which does not contain personally identifiable data of any individual user) about our users without restriction.

We will send personally identifiable information about you to others only when:

  • We have your consent to share the information; and/or
  • We need to share the information to provide a service you have requested; and/or
  • We need to send the information to companies or people who work on behalf of Miele to provide a service to you; and/or
  • We respond to subpoenas, court orders or other legal requirements; and/or
  • We find that your actions on our Site violate any applicable terms of use or usage guidelines or
  • To protect the rights, property, or safety of Miele, our customers or others; and/or
  • We need to share the information to ensure the security and accuracy of the Site; and/or
  • An affiliate or third party wishes to have access to your information to provide you with goods or services which may be of interest to you.

4. Google Analytics

Our Site uses Google Analytics, a web analysis service provided by Alphabet, Inc. (“Google”). Google Analytics uses so-called cookies, which are text files placed on your computer, to help the website analyze how users navigate the website. See 3.  Information Sharing and Disclosure. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on its servers. More information about the technology used by Google is available at www.google.com/analytics.

5. Cookies 
Cookies are small text files that a web site can send to a user's browser for storage on the hard drive. Cookies can make use of the web easier by saving status and preferences about a web site. Generally, websites use cookies to:

  • Remind site owners who users are and to access user information in order to deliver a more personalized service, and
  • Estimate audience size.

Each browser accessing such a site is given a unique cookie. Information collected by those cookies is sometimes called "click stream" or "click trail" and may also describe pages seen by the user and track user patterns, preferences and length of stay on a particular page. 

6. IP Addresses 
When a web browser requests a web page or e-mail from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called an Internet Protocol Address ("IP Address"). We collect IP Addresses through the Site. These IP Addresses may be used for various purposes, including, but not limited to:

  • Diagnose service or technology problems that are associated with the IP Addresses;
  • Estimate the number of users visiting the Site;
  • Send the most appropriate marketing, advertising or services information; or
  • Assist companies or persons who provide information in our service to track visits to their pages.

7. Links To Other Sites 
We may provide links to external sites (provided by third parties) as a convenience to you. When you click on any such link, you will leave the Site. We have not necessarily reviewed or approved the information on those other sites and will not be responsible or liable for the accuracy or completeness of the content of those or any other sites or any products or services that may be offered through those or any other sites. Should you rely upon that content, or otherwise use it in any way, you do so at your own risk. The inclusion of any such link does not imply Miele's endorsement of the owner or operator of the external site, the external site itself, or the products or services that the external site describes, promotes or sells. We are not responsible for the privacy practices or the content of external sites. Our privacy policy does not apply to any external site. Miele will not be responsible for any losses, damages or other liabilities incurred as a result of your use of any linked sites.

8. Security and Integrity of Information / Warranties
The security of your personally identifiable information is important to us, and we treat our data as assets that must be protected against loss and unauthorized access. We employ reasonable and customary information-security techniques, but no security system is capable of meeting all anticipated or unanticipated security needs.

You understand that we cannot and do not warrant that files available for downloading from the internet or the Site will be free of viruses or other destructive code or the like. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our Site for any reconstruction of any lost data.

YOUR USE OF THIS SITE IS AT YOUR OWN RISK.  MIELE DOES NOT REPRESENT OR WARRANT THAT ITS SECURITY SYSTEMS WILL BE FOOLPROOF OR ABLE TO FULFILL ANY ESSENTIAL PURPOSE, OR THAT YOUR PERSONALLY IDENTIFIABLE INFORMATION WILL BE PROTECTED AGAINST LOSS, MISUSE OR ALTERATION BY THIRD PARTIES.

9. Limitation of Liability

IN NO EVENT SHALL MIELE OR ANY OF ITS AFFILIATES OR ANY OTHER PARTIES INVOLVED IN THE CREATION, PRODUCTION, OR DELIVERY OF THIS WEBSITE ON MIELE’S BEHALF,  BE HELD LIABLE OR RESPONSIBLE IN ANY WAY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, LOSSES, OR LIABILITIES OR ANY COSTS OR EXPENSES INCURRED IN CONNECTION THEREWITH, THAT MAY BE INCURRED AS A RESULT OF YOUR USE AND/OR INABILITY TO USE SITE; ACCESS TO THE SITE; CHANGES IN THE CONTENTS OF THIS SITE OR FROM ANY OTHER WEBSITE ACCESSED THROUGH A LINK FROM THIS SITE; OR, FROM ANY ACTION MIELE TAKES OR FAILS TO TAKE AS A RESULT OF ANY ELECTRONIC MAIL MESSAGE OR ANY POSTING SENT OR TRANSMITTED BY THE USER TO MIELE OR ANY OF ITS AFFILIATES, AND ANY OTHER PARTIES INVOLVED IN THE CREATION, PRODUCTION, OR DELIVERY OF THIS SITE SHALL HAVE NO RESPONSIBILITY TO MAINTAIN THE MATERIAL AND SERVICES MADE AVAILABLE ON THIS SITE OR TO SUPPLY ANY CORRECTIONS, UPDATES, OR RELEASES IN CONNECTION HEREWITH.

ANY MATERIAL ON THIS SITE IS SUBJECT TO CHANGE AT ANY TIME WITHOUT NOTICE.

FURTHERMORE, MIELE SHALL HAVE NO LIABILITY OR RESPONSIBILITY WHATSOEVER FOR ANY LOSSES SUFFERED CAUSED BY VIRUSES OR OTHER DESTRUCTIVE CODES OR THE LIKE THAT MAY INFECT YOUR COMPUTER EQUIPMENT OR OTHER PROPERTY AS A RESULT OF YOUR USE OF, ACCESS TO, OR THE DOWNLOADING OF ANY MATERIAL FROM THIS WEBSITE. DOWNLOADING MATERIAL FROM THIS WEBSITE IS DONE AT YOUR OWN RISK.

THE FOREGOING DOES NOT AFFECT ANY LIABILITY, IF ANY, WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

10. Retention Of Information 
We retain your personally identifiable information, as necessary, for business purposes and as required by law and government regulation. We reserve the right, however, to dispose of records and delete information from time to time, without prior notice. 

11. Your Privacy Choices 
Before submitting personally identifiable information on the Site, you will be given the option of opting in for the future receipt of informational and promotional e-mails from Miele, its affiliates, subsidiaries, and business partners.

  • To opt in:
    - Feature to come soon: Fill out the form on this page. You must check either one or both of the final two checkboxes to be notified when:
    1. We introduce new products or services
    2. We host events in your area.
     
  • If you have so opted in and would like to opt out:
    1. Feature to come soon: Click here to opt out of our new products and services mailing list
    2. Feature to come soon: Click here to opt out of our events mailing list

    The links above lead to pages where you must input your email address into a form. Upon clicking the submit button, the form will either remove your email address and confirm your removal, or it will indicate your address was not found in our database. 
    You can always contact us in order to:

  • Delete your personally identifiable information from our systems, or

  • Update your personally identifiable information previously provided to us.

To do so, contact the webmaster.

12. Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [webmastr@mieleusa.com] or write us at: [9 Independence Way Princeton, NJ 08540].

13. Questions Or Suggestions 
If you have any questions or suggestions, please contact the webmaster. 

Last updated: June 24, 2016.

 

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, demands the highest data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, to eliminate 100% of security threats is almost impossible to achieve.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/en/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookie Policy

Last updated: 02.08.2023 Miele Inc. (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies. Your current setting with regard to cookies requiring consent:

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

• Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.

• Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

  • • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • • Help us remember products that you have added to your shopping cart or notepad.
  • • Show you the quantity of products you have added to your shopping cart or notepad on the website.
  • • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.
  • • To provide you with personalised advertising and offers tailored to your interests and needs.
     

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:
 

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • • View cookies,
  • • Allow cookies,
  • • Disable all or certain cookies,
  • • Disable all cookies when closing the browser,
  • • Blocking cookies,
  • • Notify when a cookie is to be set,
  • • Objection to tracking web analysis (opt-out).

 

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent and exercise your “do not sell my personal data” right under applicable privacy laws at any time with effect for the future, which we explain in detail in this cookie policy.

 

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier.

 

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

 

3.1 SAP Customer Data Cloud (formerly Gigya)

On our website we use various cookies for essential purposes that are provided and/or used by SAP Deutschland SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf, Germany (“SAP”). We use a series of necessary cookies, which are provided and / or used by SAP and which are necessary for the proper functioning of the website. SAP provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the SAP Customer Data Cloud can be found here.

 

3.2 Neocom.ai – Buyers’ Guide

On our website, we use the guided selling service or “Buyers’ Guide” provided by our service provider Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany (“Neocom”). To provide you with our guided selling service, we need to use a technology called “session storage” to group multiple uses of the guided selling service in a single browser session. The guided selling service cannot be provided without using this technology. This technology will only be used if you actively request to use the guided selling service. Please refer to our Privacy Notice for more detailed information about Neocom and the data processing activities associated with the use of the guided selling service.

 

3.3 AccessiBe

On our website, we use a web accessibility tool provided by accessibe Ltd. 6 Hacylazon St5252270 Ramat Gan, Israel. In order to provide you with the web accessibility tool, we must use a technology named “local storage”, in particular, in order to restore the profil and specific configuration of a user. The local storage technology will only be used if you activate the web accessibility tool on our website. Please find more detailed information to accessibe Ltd. and data processing activities related to the use of the web accessibility tool on the accessibe website.

 

3.4 Further Details

Further details about the essential cookies that we use can be found in the following table:

Name

Third Party/Cookie Host

Purpose

(Further details are explained above)

Retention Period

shop_domestic_us

Site domain (mieleusa.com)

The cookie is used to display the name of a logged in user and
for better segmentation of users to perform more granular analyses.
 

Session

cookieUse

The cookie is used for cookie consent management.
 

6 months

LoginToken

The cookie is used to remember login status.
 

7 days

newsletterEmail (Local Storage)

The cookie is used to store Newsletter subscription consent.
 

Persistent

gig_bootstrap_<apiKey>

Internal cookie for the Web SDK and is used for log in.
 

12 months

mielestorefrontRememberMe

Based on this cookie the user is automatically logged in (based on the credentials set in Backoffice).
 

6 months

JSESSIONID

The cookie is used to maintain an anonymous user session by the server.
 

Session

ROUTE

The cookie is used to preserve the customer on the same node (traffic management).
 

Session

acceleratorSecureGUID

This cookie brings the information the customer is logged in.
 

Session

miele-us-cart 

The cookie is storing a unique ID to remember what was added to the cart.
 

1000 hours 

recentSearches 

The cookie helps to remember the recent search on the Miele domain.
 

100 days

gig_canary

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Indicates whether the client is using the canary version of the WebSDK.
 

1 year (only active ~3 days)

gig_canary_ver

General: SAP Customer Data Cloud strictly necessary cookies

Specific: The version name of the WebSDK's canary version.
 

1 year (only active ~3 days)

miele_globals (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies
 

Persistent

mnfly/c/<____.htm> (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Used to render the header.
 

Persistent

ASLBSA This cookie is used for Azure Software Load Balancer Session Affinity.

Session

ASLBSACORS This cookie is used for Azure Software Load Balancer Session Affinity Cross Origin Resource Sharing.

Session

compare-product-data

Miele (miele.com)

This cookie stores the selected products and their categories to prepare the compare page.
 

30 days

mdl-notification-banner

This cookie detects if a notification banner got previously closed.
 

180 days

Gmid

SAP (gigya.com)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Used to identify the logged in user
 

12 months

Gig_hasGmid

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Internal Cookie for the Web SDK and is used for log in.
 

12 months

ds-session-id

General: SAP Customer Data Cloud strictly necessary cookies

Specific: A unique number that a Web site's server assigns a specific user for the duration of that user's visit.
 

Session

sb_expiration (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: service booking support
 

Persistent

productInfo (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: service booking support
 

Persistent

isPreSelectedAnAppliance (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: service booking support
 

Persistent

sb_initial_date_to (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: service booking support
 

Persistent

sb_initial_date_from (Session Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: service booking support
 

Persistent

apiDomain_<apiKey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: The shared domain API calls for all sites in a group should be sent to.
 

12 months

_gig_comments_nickname

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Comments guest nickname.
 

12 months

_gig_comments_email

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Comments guest email.
 

12 months

_gig_comments_cb_<provider>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Remembers if a provider checkbox was checked by the user.
 

12 months

_gig_comments_selected_<provider>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Remembers if a provider checkbox was checked by the user.
 

12 months

_gig_comments_selected_providers

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last selected share providers.
 

12 months

_gig_comments_locked

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Remembers if a guest user has posted at least one comment.
 

12 months

_gig_comments_sort

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last selected user sort.
 

12 months

_gig_comments_is_guest

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Indicates that the user is commenting as guest user.
 

12 months

gig-comments (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: IDs of comments flagged by the user.
 

Persistent

gig_debug

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Used to trigger the debug UI.
 

2 seconds

_gig_dbgConsole_log

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Used to trigger logging for debugging.
 

3 seconds

_gig_email

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last used email address in share (when sending email).
 

12 months

_gig_gmidt (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: User cookie.
 

30 minutes

_gig_llu

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last login provider username for Login "Welcome back" screen.
 

12 months

_gig_llp

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last login provider name for Login "Welcome back" screen.
 

12 months

_gig_lt / glt_<APIKey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Login Token for authentication.
 

3600 seconds

gig_last_ver_<APIKey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last time of verification of the session when the site is using
the verifyLoginInterval property of global CONF in order to trigger reverification.
 

12 months

gig_loginToken_<APIKey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Gigya's Single Sign On (SSO) group login token.
 

12 months

gig_loginToken_<APIKey>_exp

General: SAP Customer Data Cloud strictly necessary cookies

Specific: SSO expiration.
 

12 months

gig_loginToken_<API_KEY>_revoked_tokens

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Revoked login tokens in an SSO group. In SSO scenarios, indicates
to the Web SDK that the current token was revoked, so as to log the user out.
 

12 months

gig_loginToken_<APIKey>_session

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Indicates if the group login token session is still activated.
 

Session

gig_loginToken_<APIKey>_visited

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Used to keep track of visited sites within the same SSO group.
 

12 months

_gig_shareUI_cb_<provider name>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Remembers if a provider checkbox was checked by the user.
 

12 months

_gig_shareUI_lastUID

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last logged in UID.
 

12 months

_gigRefUid_<APIKey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Last referrer User ID.
 

12 Months

_gig_ssoToken_<apikey> (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: SSO Token by API.
 

Persistent

_gig_ssoToken (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: SSO Token.
 

Persistent

gig_toggles

General: SAP Customer Data Cloud strictly necessary cookies

Specific: This value is sent to Gigya in order to identify toggles that the
back-end behavior depends on to process the specified toggle.
 

Session

gig3pc

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Remembers if 3rd party cookies are blocked to avoid checking every time.
 

48 hours

gig3pctest

(when using bypassCookiePolicy in the globalConf)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: A temp cookie used to check if 3rd party cookies are blocked.
 

1 second

gigyaSettings (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Saves user Share settings locally.
 

Persistent

glnk

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Ticket for 2nd phase of login.
 

1 day

gmSettings (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Locally stored Loyalty settings.
 

Persistent

gst

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Server ticket for 2nd phase of login.
 

30 minutes

GSLM_<siteID>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Session magic cookie.
 

Session

hasGmid

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Internal cookie for the Web SDK
 

13 months

reactionState-down_<barId> (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Per Reaction and barID - The Last reactions that were made by the user.
 

Persistent

SAML_<SiteId>_<ExternalIdp.Name>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: This cookie is saved by SAML SP to manage the SAML
session information and, specifically, the parameters needed for logout.
 

12 months

gltexp_<apikey>

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Login Token Expiration.
 

Session

_gig_<id>_cb

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Callback for listener.
 

12 months

__gigAPIAdapterSettings_<apikey>_<build> (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: WebSDk settings.
 

Persistent

Gmid (Local Storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: User cookie.
 

Persistent

ucid

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Unique computer identifier used for generating reports, and used
by the Web SDK to get saved response.
 

13 months

Ucid (Local storage)

General: SAP Customer Data Cloud strictly necessary cookies

Specific: Unique computer identifier for unique user reporting purposes.
 

Persistent

SESSION_ID

Neocom

General: Neocom.ai – Buyers’ Guide

Specific: Neocom stores an anonymous session identifier in the session storage to group multiple uses of the service in a single browser session
 

Session

acsbReset (local storage)

AccessiBe

Populates the information from the local storage and returns them
to a state before any changes were made.
 

Persistent

acsbState (local storage)

Storing information
about the configurations done in the accessibility interface.

1 week or  if settings are reset in the accessibility interface

 

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

- Frequency of page visits
- Search Keywords
- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent.

You can revoke your consent at any time and exercise your “do not sell my personal data” right under applicable privacy laws with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

 

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

 

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising.

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

 

4.2 Akamai mPulse

Akamai mPulse enables real-time performance monitoring and analysis of our website and content by measuring performance characteristics of page loads and interactions. This will help us to improve our website and services for our users. For more information about Akamai mPulse, please visit

https://www.akamai.com/us/en/products/performance/mpulse-real-user-monitoring.jsp

 

4.3 Dynatrace

We use the Real User Monitoring services provided by Dynatrace LLC, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA (“Dynatrace”). Dynatrace Real User Monitoring enables real-time performance monitoring and analysis of our website and performed user action. Dynatrace captures your IP-address, geographic region and URLs. These data will help us to understand how performed user action impact the performance of our website and to improve our website and services for our users. All personal data which may be captured by Dynatrace will be automatically masked for data protection purposes. For more information about Dynatrace, please visit https://www.dynatrace.com/support/help/how-to-use-dynatrace/real-user-monitoring/

 

4.4 Optimizely

On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.

For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.

For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/.

 

4.5 Hotjar

On our website we use cookies for analysis purposes that are provided and/or used by Hotjar Ltd (“Hotjar”), Dragonara Business Centre, 5th floor, Dragonara Road, Paceville St Julian’s STJ 3141 Malta.

Hotjar cookies are used to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. This is done to operate our site and provide visitors to our site with a better experience by providing us with insights on how visitors use our site. For further details, please see Hotjar’s support site.

 

4.6 Further Details

You can control the use of cookies and tracking technologies through your browser settings. Further details about all of the individual analytics cookies we use can be found in the following table:

 

Name

Third Party/Cookie Host

Purpose

Retention Period

GA_OPT_OUT

Google

Used by: Google Analytics

 

Cookie set to remember that the user opted out from the use of Google Analytics.
 

10 Nov 2030 (all cookies)

NID

Used by: Google Ads

 

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.
 

6 months

AID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.
 

13 months EEA UK / 540 days elsewhere

TAID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie us used for cross device association of the user’s actions.
 

14 days

_ga

Google, however set from Miele domain

Used by: Google Analytics

 

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.
 

2 years

_gac_<wpid>

Used by: Google Analytics

 

This cookie contains campaign related information for the user.
 

90 days

_gat[_<customname>]

Used by: Google Analytics

 

Purpose of the cookie is to throttle the request rate
 

1 minute

_gid

Used by: Google Analytics

 

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.
 

24 hours

__utma

Used by: Google Analytics

 

The cookie is used to distinguish users and sessions. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.
 

2 years

__utmb

Used by: Google Analytics

 

The cookie is used to determine new sessions/visits.
 

30 minutes

__utmc

Used by: Google Analytics

 

This cookie operates in conjunction with the __utmb cookie to determine whether the user is in a new session/visit.
 

Session

__utmt

Used by: Google Analytics

 

The cookie is set to throttle request rate.
 

10 minutes

__utmz

Used by: Google Analytics

 

The cookie stores the traffic source or campaign that explains how the user reached the site.
 

6 months

__utmv

Used by: Google Analytics

 

The cookie is used to store visitor-level custom variable data.
 

2 years

AMP_TOKEN

Used by: Google Analytics

 

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
 

30 seconds to 1 year

_gaexp

Used by: Google Analytics, Google Optimize

 

The cookie is used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
 

Maximum of 93 days

_gaexp_rc

Used by: Google Analytics, Google Optimize

 

This cookie is set to identify a user in a particular experiment.
 

10 seconds

_opt_awcid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Customer IDs.
 

24 hours

_opt_awmid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Campaign IDs.
 

24 hours

_opt_awgid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Ad Group IDs.
 

24 hours

_opt_awkid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Criterion IDs
 

24 hours

_opt_utmc

Used by: Google Analytics, Google Optimize

 

The cookie stores the last utm_campaign query parameter.
 

24 hours

_opt_expid

Used by: Google Optimize

 

This cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that's being redirected.
 

10 seconds

_ga_<wpid>

Used by: Google Analytics

 

The cookie is used to persist session state.
 

2 years

_dc_gtm_<property-id>

Used by: Google Analytics

 

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service.
 

1 minute

FPAU

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for analytics and advertising.
 

90 days

FPGCLDC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site
 

90 days

_gcl_dc

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

The cookie is set to store and track conversions.
 

90 days

_gcl_au

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for "Conversion Linker" functionality.
 

90 days

FPGCLGB

Used by: Google Ads

 

The cookie is used for analytics and advertising.
 

90 days

_gcl_gb

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
 

90 days

_gac_gb_<wpid>

Used by: Google Ads

 

The cookie contains campaign related information.
 

90 days

_gcl_aw

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
 

90 days

FPID

FPID is Server Managed and secure HttpOnly cookie that is used as a new Client ID. It replaces the JavaScript Managed and JavaScript accessible cookie which uses the GA4 Client ID.

2 years

FPLC

Used by: Google Analytics

This cookie is the cross-domain linker cookie hashed from the FPID cookie.

20 hours

DSID

Doubleclick, Google

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

The cookie is set to store user preferences.
 

2 weeks

test_cookie

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

This cookie is used by Google DoubleClick to check that cookies can be set.
 

15 minutes

IDE

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

 

The cookie is used for serving targeted advertisements that are relevant to users across the web.
 

13 months EEA UK / 24 months elsewhere

RT

Akamai

Doesn't contain personal information but it contains various pieces of information about the visitor's session, such as number of visited pages, session start time, last visited url and etc.
 

7 days

BA

Used by Bandwidth Boomerang plugin. Doesn't contain personal information.
 

7 days

BOOMR_CONSENT

Contains information about visitor's choice for opt-out or opt-in.
 

1 year

dtCookie

Dynatrace

Tracks a visit across multiple requests.
 

Session

dtLatC

Measures server latency for performance monitoring.
 

Session

dtPC

Required to identify proper endpoints for beacon transmission; includes session ID for correlation.
 

Session

dtSa

Intermediate store for page-spanning actions
 

Session

rxVisitor

Visitor ID to correlate sessions
 

Session

rxvt

Session timeout

Session

optimizelyEndUserId

Optimizely, however set from Miele domain

Stores a visitor's unique Optimizely Experimentation identifier.

6 months

optimizelyRedirectData

After Optimizely Experimentation has executed a redirect experiment, it stores various data from the original page so that Optimizely Experimentation still has access to it on the new page.

5 seconds

optimizelyDomainTestCookie

When Optimizely Experimentation loads a URL, the snippet places the cookie to get the current domain for determining whether cross-domain syncing is possible. If successful, the cookie is immediately removed.

6 months

optimizelyOptOut

Stores a boolean indicating whether the visitor has opted out of participating in Optimizely Experimentation-powered experimentation.

10 years

AWSELB

rum.optimizely.com

Enables "sticky sessions", which is a requirement of our RUM service.

Session

optimizelyRumLB

Controls the AWSELB cookie's attributes (e.g., SameSite and Secure).

Session

_hjSessionUser_{site_id}

Hotjar, however set from Miele domain

 

This cookie is set when a user first lands on a page.

Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites.

Ensures data from subsequent visits to the same site are attributed to the same user ID.

JSON data type.

365 days

_hjid

This is an old cookie that Hotjar does not set anymore, but if a user has it unexpired in their browser, Hotjar will reuse its value and migrate to _hjSessionUser_{site_id}.

Set when a user first lands on a page.

Persists the Hotjar User ID which is unique to that site.

Ensures data from subsequent visits to the same site are attributed to the same user ID.

UUID data type.

365 days

_hjFirstSeen

This cookie identifies a new user’s first session.

Used by Recording filters to identify new user sessions.

Boolean true/false data type.

30 minutes, extended on user activity

_hjHasCachedUserAttributes (Local Storage)

This cookie enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not.

Boolean true/false data type.

Session

_hjUserAttributes (Local Storage)

This cookie stores User Attributes sent through the Hotjar Identify API.

Base64 encoded JSON data type.

Persistent

hjViewportId (Local Storage)

This cookie stores user viewport details such as size and dimensions.

UUID data type.

Session

hjActiveViewportIds (Local Storage)

This cookie stores user active viewports IDs.

Stores an expirationTimestamp that is used to validate active viewports on script initialization.

JSON data type.

Persistent

_hjSession_{site_id}

This cookie holds current session data.

Ensures subsequent requests in the session window are attributed to the same session.

JSON data type.

30 minutes duration, extended on user activity.

 

_hjSessionTooLarge

This cookie causes Hotjar to stop collecting data if a session becomes too large.

Determined automatically by a signal from the server if the session size exceeds the limit.

Boolean true/false data type.

1 hour

_hjSessionResumed

This cookie is set when a session/recording is reconnected to Hotjar servers after a break in connection.

Boolean true/false data type.

Session

_hjCookieTest

This cookie checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set.

Deleted almost immediately after it is created.

Boolean true/false data type.

Under 100ms duration, cookie expiration time set to session duration.

 

_hjLocalStorageTest

This cookie checks if the Hotjar Tracking Code can use Local Storage.
If it can, a value of 1 is set.

Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

Boolean true/false data type.

Under 100ms duration.

 

_hjSessionStorageTest

This cookie checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set.

Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created.

Boolean true/false data type.

Under 100ms duration.

 

_hjIncludedInPageviewSample

This cookie is set to determine if a user is included in the data sampling defined by your site's pageview limit.

Boolean true/false data type.

2 minutes duration, extended every 30 seconds.

 

_hjIncludedInSessionSample_{site_id}

This cookie is set to determine if a user is included in the data sampling defined by your site's daily session limit.

Boolean true/false data type.

2 minutes duration, extended every 30 seconds.

 

_hjAbsoluteSessionInProgress

This cookie is used to detect the first pageview session of a user.

Boolean true/false data type.

30 minutes duration, extended on user activity.

 

_hjTLDTest

We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails.

Enables us to try to determine the most generic cookie path to use, instead of page hostname.

It means that cookies can be shared across subdomains (where applicable).

After this check, the cookie is removed.

Boolean true/false data type.

Session

_hjRecordingEnabled (Session Storage)

This cookie is set when a Recording starts.

Read when the Recording module is initialized to see if the user is already in a recording in a particular session.

Boolean true/false data type.

Session

_hjRecordingLastActivity (Session Storage)

This cookie is updated when a user recording starts and when data is sent to the server (the user performs an action that Hotjar records).

Numerical value (timestamp) data type.

Session

_hjClosedSurveyInvites

This cookie is set when a user interacts with a Link Survey invitation modal.

Ensures the same invite does not reappear if it has already been shown.

List of Survey IDs, URL encoded.

365 days

_hjDonePolls

This cookie is set when a user completes an on-site Survey.

Ensures the same Survey does not reappear if it has already been filled in.

List of Survey IDs, URL encoded.

365 days

_hjMinimizedPolls

This cookie is set when a user minimizes an on-site Survey.

Ensures that the Survey stays minimized when the user navigates through your site.

List of Survey IDs, URL encoded.

365 days

_hjShownFeedbackMessage

This cookie is set when a user minimizes or completes a Feedback widget.

This cookie ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show.

Boolean true/false data type.

1 day

MXIGDT

Miele domain

This is an analytical cookie that contains user's browser agent-string - information about the browser and operating system.

30 days

 

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent, You can revoke your consent and exercise your “do not sell my personal information” right at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.

 

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

 

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

 

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

 

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

 

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

 

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines.  These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

 

5.3 Microsoft Ads Remarketing and Conversion Tracking

On our website, we use various marketing cookies that are provided and/or used by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, US ("Mircosoft"). Microsoft sets cookies on your device if you have reached our website via a Microsoft Bing ad. This enables Microsoft and us to recognize that someone has clicked on an ad and has been redirected to our website and to track your actions in order analyze the effectiveness of our conversion. We only learn the total number of users. Microsoft collects, processes and uses information via the cookies, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and to display advertisements.

For more information, visit Microsoft Privacy Statement – Microsoft privacy and choice.microsoft.com/en/opt-out.

 

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

 

5.5 Generator Media + Analytics

On our website we use various marketing cookies provided and/or used by Generator Media + Analytics, which is a company that aims to improve business performance through media campaigns. Further information about Generator Media + Analytic's processing of personal data can be found here.

 

5.6 OwnerIQ

OwnerIQ collect data about the products and services that people own, use or have shown interest in, and use that data to help advertisers and publishers (websites and mobile apps that provide products, services, content and media) provide relevant advertising and content to those people as they browse the internet or utilize an app on a mobile device. Further information about OwnerIQ's processing of personal data can be found here.

 

5.7 Bloomreach Engagement

We use the Bloomreach Engagement solution from the provider BloomReach, Inc., 82 Pioneer Way Mountain View, CA 94041, USA on our website for personalized advertisement. Through the use of cookies and other tracking technologies, we collect information about your user behaviour on the website. The cookies contain a specific ID and can thus be assigned to your user profile. We save the information collected via the cookies - insofar as we are entitled to do so on the basis of a separate consent - to your user profile (personal) in order to better tailor the content that we display to you via various channels (website, app, etc.) to your personal interests. In this context, we collect the following usage data:

  • • Viewed products (incl. product category);
  • • Products in the shopping cart;
  • • Registration;
  • • Login;
  • • Newsletter subscription;
  • • Checkout;
  • • Respected product information (e.g. energy label);
  • • Viewed product data sheet; and
  • • Updating the wish list.

We only link this usage data to your (personal) user profile if you have separately consented to this. Otherwise, this data will not be linked to your (personal) user profile, but will only be processed without a corresponding link in order to display interest-related online advertising

It is possible that your data will be processed outside the European Union. In this case, we take all necessary measures within the meaning of Article 46(2) of the GDPR to protect your data, for example by concluding the EU standard contractual clauses for the transfer of data between the EU and non-EU countries. You can access the EU standard contractual clauses here Standard Contractual Clauses (SCC) | European Commission (europa.eu).

We store this information (extended personalisation) for this purpose for 2 years. The legal basis for this processing is your consent.

 

5.8  Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party/Cookie Host

Purpose (further explanation above)

Retention Period

_fbp

Meta / Facebook, however set from Miele domain

General: Facebook Marketing

Specific: cookie is used to identify browsers for the purposes of providing advertising and site analytics

90 days

_fbc

Meta / Facebook,
however set from
Miele domain

General: Facebook Marketing

Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads

90 days

fr

Meta / Facebook, OwnerIQ, Generator Media + Analytics

General: Facebook Marketing

Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads

7 days

wd

General: Facebook Marketing

General: cookie is used to deliver an optimal experience for your device’s screen

2 years

datr

General: Facebook Marketing

General: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user

700 days

c_user

General: Facebook Marketing

Specific: cookie is used for authenticating the identity to Facebook
 

90 days

locale

General: Facebook Marketing

Specific: cookie is used for the "Share" button
 

7 days

presence

General: Facebook Marketing

Specific: cookie is used to enable website features and services, such as use of messenger chat windows
 

Session

sb

General: Facebook Marketing

Specific: cookie is used to identify the browser for login authentication purposes
 

700 Days

spin

General: Facebook Marketing
 

Session

xs

General: Facebook Marketing

Specific: cookie is used for authenticating the identity to Facebook

The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.
 

oo

General: Facebook Marketing

Specific: cookie is used by Facebook to remember that the user has opt out of seeing ads from Meta based on activity on third-party websites
 

5 years

dpr

General: Facebook Marketing

Specific: cookie is used for optimization of the screen display
 

7 days

dbln

General: Facebook Marketing

Specific: cookie is used to save browser details and Facebook account security information
 

2 years

act

General: Facebook Marketing

Specific: cookie is used This cookie is used to distinguish between two sessions for the same user, created at different times

The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.
 

1P_JAR

Used by: Google Ads

This cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.
 

30 days

Conversion

Used by: Google Ads

The cookie is used for advertising.
 

90 days

ANID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

This cookie links user’s activities on other devices they have previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.
 

13 months EEA UK / 24 months elsewhere

AID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.
 

13 months EEA UK / 540 days elsewhere

TAID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie us used for cross device association of the user’s actions.
 

14 days

NID

Used by: Google Ads

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.
 

6 months

FPAU

Google, however set from Miele domain, OwnerIQ, Generator Media + Analytics

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for analytics and advertising.
 

90 days

FPGCLGB

Used by: Google Ads

The cookie is used for analytics and advertising.
 

90 days

_gcl_gb

Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
 

90 days

_gac_gb_<wpid>

Used by: Google Ads

The cookie contains campaign related information.
 

90 days

_gcl_aw

Used by: Google Ads

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
 

90 days

FPGCLAW

Used by: Google Ads

This cookie replicates the pre-existing Google Ads cookies in that it writes the Google Ads Click ID into a first-party cookie

90 days

FPGCLDC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site
 

90 days

_gcl_dc

Used by: Campaign Manager, Display & Video 360, Search Ads 360

to store and track conversions.
 

90 days

_gcl_au

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is used for "Conversion Linker" functionality.
 

90 days

__gpi

Used by: Google Ad Manager

The cookie collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
 

13 months

__gpi_optout

Used by: Google Ad Manager

This cookie is used to deliver advertisements on the website.
 

13 months

__gads

Used by: Display & Video 360, Google Ad Manager, Google Ads

The cookie is used to register what ads have been displayed to the user.
 

13 months

_gac_<wpid>

Used by: Google Analytics

This cookie contains campaign related information for the user.
 

 

90 days

 

pm_sess

Doubleclick, Google, OwnerIQ, Generator Media + Analytics

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.
 

30 minutes

pm_sess_NNN

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.
 

30 minutes

aboutads_sessNNN

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

The cookie allows users to interact with a service or site to access features that are fundamental to that service. Used to authenticate users, prevent fraud, and protect users as they interact with a service.
 

30 minutes

DSID

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

The cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization.
 

2 weeks

test_cookie

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

This cookie is used by Google DoubleClick to check that cookies can be set.
 

15 minutes

id

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360

The cookie is used by Google for advertising, including serving and rendering ads, personalizing ads, limiting the number of times an ad is shown to a user, muting ads they have chosen to stop seeing, and measuring the effectiveness of ads.
 

OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere

FLC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

This cookie is used to link user’s activity across devices and to coordinate the ads the user sees across devices and measure conversion events.
 

10 seconds

RUL

Used by: Display & Video 360, Google Ads

The cookie is used to determine whether website advertisement has been properly displayed.
 

12 months

IDE

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

The cookie is used for serving targeted advertisements that are relevant to users across the web.
 

13 months EEA UK / 24 months elsewhere

APC

Used by: Campaign Manager, Display & Video 360. This cookie is used for Advertising and Security purposes.

6 months

MUID, MSFPC, MC1

Microsoft, OwnerIQ, Generator Media + Analytics

These cookies are used to identify browsers for the purposes of providing advertising and site analytics.
 

13 months

MUIDB

390 days

_uestsid

This cookie is used to gather information on how visitors are using our website.
 

30 minutes

_uetvid

This cookie is used to store and track visits across websites.
 

13 months

_uetmsclkid

This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.
 

Session

SRCHHPGUSR

This cookie allows us to track the effectiveness of campaigns.
 

2 years

_RwBf

This cookie is used is set for advertisement tracking purposes.
 

1 year

ipv6

This cookie tracks Bing web visits.
 

Session

BCP

This cookie is used for advertisement tracking purposes.
 

1 year

SUID

This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website.
 

1 day

SRCHD

This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website.
 

9 months

SRCHUID

The cookie contains a unique Bing-User-ID.
 

9 months

SRCHUSR

This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website.
 

2 years

SRCHS

This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website.
 

Session

_EDGE_S

This cookie is used to retarget website visitors via Bing.
 

Session

_EDGE_V

This cookie is set when a user requests Bing Maps services.
 

390 days

_SS

This cookie indicates if the page viewed is the first in a session.
 

Session

_tarLang

This cookie is used for saving and counting page views.
 

1 year

USRLOC

This cookie is used to understand user interaction with the website.
 

390 days

ABDEF

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

390 days

_UR

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

390 days

_HPVN

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

390 days

ANIMIA

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

22 days

_TTSS_OUT

This cookie is an analysis cookie from Bing.
 

1 year

_TTSS_IN

This cookie is an analysis cookie from Bing.
 

1 year

dsc

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

Session

ANON

This is a Microsoft MSN 1st party cookie to enable user-based content.
 

2 months

MS0

This cookie identifies a specific session.
 

13 months

MR

This cookie is used by Microsoft to reset or refresh the MUID cookie.
 

3 months

MSCC

This cookie contains user choices for most Microsoft properties.
 

6 months

MC0

This cookie detects whether cookies are enabled in the browser.
 

13 months

NAP

This cookie contains an encrypted version of your country, postal code, age, gender, language and occupation, if known, based on your Microsoft account profile.

The cookie is only set if a user has accepted cookies from Microsoft Bing, has created a Microsoft profile and has provided Microsoft with this information.
 

13 months

OIDI

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

1 year

MH

This cookie appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser, so the right ad is selected.
 

13 months

PPAuth, MSPAuth,

MSNRPSAuth, KievRPSAuth,

WLSSC, MSPProf
 

These cookies help to authenticate a user when they sign in their Microsoft account.

13 months

x-ms-gateway-slice

This cookie identifies a gateway for load balancing.
 

13 months

TOptOut

This cookie records the decision not to receive interest-based advertising delivered by Microsoft. Where required, Microsoft places this cookie by default and removes it when a user consents to interest-based advertising.
 

5 years

CSRFCookie

This cookie is used by the Bing advertising network for advertising tracking purposes.
 

Session

_uetsid_exp (local storage)

This cookie is used to gather information on how visitors are using our website.
 

Persistent

_uetvid_exp (local storage)

This cookie is used to store and track visits across websites.
 

Persistent

Survey ID

Qualtrics LLC

Cookie is used to identify the survey user and to store the survey history of the user to keep track of survey session or to maintain survey session.
 

6 Months

Hash of the sessionID and query parameters that maps to a sessionID

Cookie is used to record the hash of the session ID and url of the user's response so that if save and continue is on the survey user will be able to come back to their response to continue
 

Up to 1 year or when the session is complete

QST

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.
 

6 Months

<surveyid><statedata>-reloadSession

This cookie is for surveys using an SSO Authenticator and is used to inform Qualtrics what session to reload after the respondent leaves and comes back.
 

15 Minutes

A hash of the url that may be appended with ‘-singleReload’

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.
 

6 Months

__exponea_etc__

Bloomreach

General: Bloomreach Engagement

Specific: this cookie is used to store a unique user ID.

 

7 days - 3 years (depending on browser)

xnpe_[project-token]

General: Bloomreach Engagement

Specific: this cookie helps to keep the user's identity for browsers that have shorter expiration for client-side cookies such as Safari.
 

3 years

__exponea_time2__

General: Bloomreach Engagement

Specific: timestamp offset between browser and server time.
 

60 minutes

__exponea_ab_[ABTestName]__

General: Bloomreach Engagement

Specific: variant name returned for an A/B test.
 

7 days - 3 years (depending on browser)

__exponea_experiment_event[EXPERIMENT_ID]_last_show__ - Local storage
 

Bloomreach Engagement

Persistent

__exponea_experiment_event[EXPERIMENT_ID]_last_interaction_- Local storage
 

Persistent

__exponea_safari_push_subscribed__ - Local storage
 

Persistent

__exponea_last_session_ping_timestamp__ - Local storage
 

Persistent

__exponea_last_session_start_timestamp__ - Local storage
 

Persistent

__exponea_banner_event__[BANNER_ID]_last_show - Local storage
 

Persistent

__exponea_banner_event__[BANNER_ID]_last_interaction - Local storage
 

Persistent

__exponea__sync_modifications__- Local storage
 

Persistent

_exponea_tracking_definition__ - Session storage
 

Persistent

 

6. Do not sell my personal information

We do not sell Personal Data for monetary consideration. However, the use of Analysis Cookies and Marketing Cookies and related processing activities may constitute as “sale” or “sharing” of Personal Data under certain state laws regardless of whether an exchange of monetary consideration takes place or not. As discussed above in detail, we use third party tools for analysis services (e.g., Google Analytics) and marketing services (e.g. Meta). These third-party tools collect data through tracking technologies such as cookies, pixels or plug-ins. We have entered into a data processing agreement with each of these service providers to prohibit them from using Personal Data for other purposes other than such business purposes for which Miele engaged them. Nonetheless, we do not have control over such third party’s use of your Personal Data. Where we work with other companies to engage in behavioral advertising, these companies are often members of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative ("NAI"). These programs offer centralized locations where users can make choices about the use of their information for behavioral advertising. To learn more about the DAA’s Self-Regulatory Program for Online Behavioral Advertising and your opt-out options for their members, please visit (i) for website opt-out, https://www.aboutads.info/choices; and (ii) for mobile app opt-out, https://www.aboutads.info/appchoices. To learn more about the NAI and your opt-out options for their members, please visit https://www.networkadvertising.org/choices/. You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices). Please note that any opt-outs only apply to the specific browser or device from which you opt-out. Further, opting-out through the DAA or NAI only means that the selected members should no longer deliver certain behavioral advertising to you, and does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for the effectiveness of, or compliance with, any entity’s opt-out options or programs or the accuracy of their statements regarding their practices or programs. Depending on your location, other opt-out mechanisms might be applicable to you.

You can exercise your “do not sell my personal data” right under applicable privacy laws at any time by returning to this cookie policy and changing the settings above (disabling Analysis Cookies and/or Marketing Cookies).

 

7. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

8. To get further information

If you have any questions or comments about this Cookie Policy, contact us at dataprotectionus@mieleusa.com.

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