MIELE SHOWCASES NEW REFINED DESIGNS AND INTUITIVE TECHNOLOGY AT KITCHEN AND BATH INDUSTRY SHOW

Ushers in New Era of Unprecedented Innovation and Sophistication with Largest Appliance Launch

Miele, the largest family-owned luxury appliance manufacturer, is forging the path of innovation and sophistication with its biggest appliance launch in the history of Miele USA at the Kitchen and Bath Industry Show (KBIS) this February 2022. With an unprecedented array of new appliances from ovens and coffee systems to dishwashers and vacuums, Miele is highlighting its intuitive technology and enduring design that embodies its spirit of “Immer Besser,” which means “Forever Better."

“We believe there is no limit to how far you can push excellence, and since Miele was founded in 1899, we have proved it time and time again with our purposeful innovation, detailed craftsmanship and refined design,” said Jan Heck, President and CEO, Miele USA. “With the new appliances being introducing at KBIS – our largest in Miele USA’s history - we are setting a new benchmark of limitless design options and endless technological advances that will shape homes for years to come.”

Simplifying the Complex World with Sophisticated, Intuitive Technology
Unparalleled technology continues to impress with a wealth of groundbreaking features exclusive to Miele. In a world of continued connectivity and intricacy, the interfaces on Miele products remain simple yet highly functional and intuitive, ensuring they are easy to use and extraordinarily convenient. Among them is a user’s ability to easily interact with appliances without physically touching them. The Miele@home app, for example, lets users access and control appliances, as well as see the status of programs from their smartphone or tables, across all categories from laundry and dishwashers to cooking. Specifically in the newly launched Generation 7000 cooking line, Miele Convection ovens are now equipped with FoodView, which gives users the ability to see what is happening in the oven in real-time. There is also MotionReact, which lets users see cooking status as they walk by the appliance while TasteControl, a world first, prevents food from overcooking by automatically opening the door just a small amount to allow heat to escape and bring down oven temperature down quickly at the end of a program.

Timeless Design to Fit Your Style Perfectly
Miele believes in clean lines, superior designs and intuitive handling. From elegant handless options to newly developed automatic programs, operating a Miele appliance is both easy and fun. Nowhere else will you find such a comparable range of carefully coordinated design lines and color options in kitchen appliances to suit the most diverse cabinetry so that appliances blend seamlessly and discreetly. Whether its contemporary styling, simple elegance or a modern look, the Miele Generation 7000 ContourLine, PureLine, VitroLine and ArtLine will perfectly match the style of your kitchen. While design is paramount in larger built-in appliances, Miele is also meticulous in the design and functionality of smaller appliances like the new Boost CX1 vacuum, which features sleek lines and compact designs to enhance cleaning performance for ultimate Miele quality.

“Our brand’s commitment to quality and excellence is evident more so now than ever,” said Kelly Lam, Vice President of Marketing, Miele USA. “As kitchen and living spaces continue to merge together in a ‘grand room’ design and the needs of our customers evolve, we are creating appliances and comprehensive lines that are built for today but are also elegant, contemporary and functional to take users well into the future.”

Visit Booth #W1328 to experience Miele’s technology and design during KBIS from February 8-10, 2022. For more company and product information, visit MieleUSA.com.

About Miele
Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele is the world's leading manufacturer of premium domestic appliances with more than 20,100 employees, 12 production facilities and representation in nearly 100 countries. As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards.
Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; ranges; built-in convection, speed, steam and combi-steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems.

To learn more, visit www.mieleusa.com or www.youtube.com/mieleus, and follow us on www.facebook.com/mieleus and Instagram @MieleUSA.