MIELE HAUS TO DEBUT AT KITCHEN & BATH INDUSTRY SHOW

Miele to Showcase Complete Product Portfolio in a Home Setting

Miele, the largest German family-owned premium appliance manufacturer will unveil its Miele Haus booth design at the 2023 Kitchen and Bath Industry Show (KBIS), which will take place from January 31 – February 2, in Las Vegas. The pillars of the Miele brand: Performance, Craftsmanship, and Sustainability will all come to life through innovative displays and interactive experiences – highlighting all product categories including cooking, dishwasher, cooling, laundry and floorcare appliances.

The Miele Haus, presented in thematic rooms, pays homage to the rich brand heritage with photos, drawings and appliances that brought us to present day. Additionally, each room has a persona representing the people living in the Haus, which ties the themed room with the appliances and guest experience. As guests tour the Haus, they will encounter several new products and innovations, along with experiential areas that include product demonstrations and a first-of-its-kind Sustainable Table, which is a four-course chef’s table dining experience.

“As our brand motto, ‘Immer Besser’ states, Miele strives to be ‘Forever Better’ for its end consumers – that means seeing and using the products in their own home,” said Kelly Lam, Vice President, Marketing for Miele USA. “This booth design at KBIS allows designers, contractors and other industry professionals to visualize and experience this, so that they can insightfully advise their clients in their design decisions.”

Throughout the Miele Haus, guests will encounter the Generation 7000 line of built-in cooking appliances – from convection and combi-steam ovens, to coffee machines and vacuum sealing drawers. Its four design lines complement all interior design and kitchen style. The appliances also provide smart assists to help users attain culinary excellence, such as an in-oven camera and a function that prevents overcooking.

To complement these built-in appliances, Miele is introducing its newest generation of induction cooktops. The KM7000 series is equipped with the same features as the flex zone models, such as auto switch off, WiFiConn@ct, auto heat-up and the Stop&Go function. With induction and electric cooking rising in popularity in the US, Miele is thrilled to introduce more options to homeowners looking to implement this technology into their living spaces.

In addition to the cooking appliances throughout the booth, Miele will show a new line-up of PerfectCool built-in refrigeration, featuring lighting and high-quality interior design updates, updated controls, Miele@Home app connectivity through Wi-Fi, PerfectFresh Active and a clean steel back wall. The brand will also display the recently updated W1 and T1 laundry systems and MasterCool refrigeration line.

Attendees will also experience the craftsmanship and innovation behind Miele appliances during an exclusive dining experience, titled The Sustainable Table. Chef Paul Virant, a Chicago-based Executive Chef/Owner (Vie, Vistro Prime, Gaijin), Author and Food Preservation Expert, will prepare and serve a four-course sustainable epicurean adventure in under 45 minutes, engaging and educating on the intuitive and forward-thinking cooking technology offered by Miele. 

To further engage attendees, Miele will be joined by baking influencer Julia Estrada, of Instagram’s @BreadandBasil account. Julia will be demonstrating several recipes created utilizing the Generation 7000 M-Touch Convection Ovens and Warming Drawers. She will also be discussing her life as an influencer in the culinary space and share tips on recipe curation process, food photography and styling.

As consumer demand for innovation and apps integrate more and more into their daily lives, which Miele will highlight the company’s own Miele@Home app and KptnCook, an already-established meal assist app in Germany which is now launching into the US market. Miele@Home allows users to experience the full potential of their Miele appliances and make their everyday life even more convenient. Most Miele appliances can be networked securely via a home Wi-Fi router and the Miele Cloud so that they can be operated through the app, voice control or existing smart home solutions. Meanwhile, KptnCook helps guide consumers to live sustainably through a healthy, wholesome diet – prepared simply and conveniently. The app supports users by assisting them in preparing fresh and wholesome dishes in under 30 minutes. It guides users on the journey from customized recipe inspiration and meal plans, to building a shopping list of ingredients. Each daily meal plan offers three creative and well-balanced recipes. Short and precise cooking instructions with step-by-step photographs accompany the process.

The Miele Haus will also feature appliances from the Professional for the Home category. The Little Giants washer (PWM 908) and dryer (PDR 908 HP), both engineered for commercial use yet compact and versatile enough for your home, offer low energy consumption and gentle fabric care. Customers can experience efficiency, quality and flexibility – right in the comfort of their own home. For versatility and durability in the kitchen, the ProfiLine Dishwasher (PFD 104 SCVi XXL), will also be on display. With an intuitive user interface, smart features and 8 programs with short cycle times, customers can expect professional-level clean for their dishes and glassware.  

For more information and to experience the newest Miele launches in person, visit booth W3001 at the Kitchen & Bath Industry Show or visit MieleUSA.com.

About Miele

Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications. Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 22,300. The company has its headquarters in Gütersloh in Westphalia.

To learn more, visit www.mieleusa.com or www.youtube.com/mieleus, and follow us on www.facebook.com/mieleus and Instagram @MieleUSA.

Contact:

Miele USA

Nicole Inglin
609-375-3132
mielepr@mieleusa.com